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Jankovic Eco Village
the mission
Jankovic Eco Village in cooperation with ideja have chosen to use sustainability theme as a basis for design, not only to reduce their carbon footprint, but also to provide a model for how to live sustainably in harmony with the resources of the earth. The project’s goal is to deliver a successful low-impact living development in Montenegro which in turn will bring positive benefits for the environment, local community and the economy. With this project ideja
aims to demonstrate the viability of low impact development as an eco development model that has the potential to rejuvenate the country’s landscape. The example set by Jankovic Eco Village, will help straighten Montenegro’s image as an ecological state and facilitate its repositioning to an eco-friendly travel destination.
the concept
Jankovic Eco Village project brings together elements, approaches and technologies of a sustainable design. Sustainable/organic agriculture, energy efficient housing, appropriate technology, ethical finance, fair trade, etc. are combined in holistic systems to make a low impact and sustainable output over time. During the project we plan to build 12 cottages that will merge with the natural environment that surrounds them. The cottages will be highly innovative
and earthy and will be developed using the latest environmental technologies combined with local natural materials. The cottages will be sited on small holding plots that will allow residents or visitors to substantially meet their needs from the site through agriculture, horticulture and forestry. The site will be cultivated to form an abundant network of varied ecosystems which will support a diverse human and wildlife population. In addition, this project will require a highly sustainable approach to living.
ideja will provide a supportive framework for residents to minimize their ecological footprint and maximize their integration with the local community.
The Jankovic Eco Village will serve to attract publicity and interest, to support visitors within a structure which promotes sustainable travel solutions and balances the needs of visitors with the needs of the residents to maintain a degree of privacy in their lives.
Finally, this project will be carefully monitored to provide evidence of the level of achievement of targets and criteria, and to provide a research resource to inform and promote the wider uptake of low impact living within the country.
Montenegro Ecotourism |Action Plan, Repositioning Plan & Communication Campaign
Achieving Sustainable Development of Montenegro through Ecotourism
ideja team created an Action Plan to drive the strategic planning in achieving the sustainable development of Montenegro. This Action Plan includes marketing initiative which aims to heighten awareness of Montenegro as an ecological country both in the home and overseas market. The Action Plan outlines and describes programs that minimize negative aspects of conventional tourism on the environment, and enhance cultural integrity of local people. The team also proposed various projects to rebuild Montenegro into an eco friendly and green destination (i.e. rebuilding the infrastructure and facilitating safe access, world class accommodation while absolutely preserving the authenticity and cultural setting of some of the rarest ecological attractions.). Finally, the team designed multi-faceted integrated communication campaign to reposition Montenegro as a prime ecotourism destination and attract eco-minded global travelers to visit the country.
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